Why We’re Here / L’avantage Assante
Assante Wealth Management
The Assante brand in Québec vs. the rest of Canada required two different approaches – both making it clear that Assante has vast wealth planning capabilities while building affinity toward the brand. In Québec, Assante client and retired NHL Star Serge Savard was involved with content creation as he sat down with Advisors to discuss financial matters through the lens of the ‘Assante Advantage’. In the rest of Canada, research revealed key insights that helped develop brand messaging, giving Assante a unique voice in the financial services category with their ‘This Is Why We’re Here’ campaign.