$1,000,000 Score & Win shows the power of an integrated program in which all mediums work together: exclusive in-game content, broadcast media, network and team deals as well as a player deal with all-star defenceman Brent Burns. Significant impressions were earned when a hat-trick was scored and $100,000 was awarded to lucky Safeway shopper Wanda Lockwood. A fourth goal would have netted her one million dollars.