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Million Dollar Score and Win


Million Dollar Score and Win is an integrated sports promotion designed to engage western Canadian hockey fans. This program delivers tremendous value: exclusive in-game content, broadcast media, digital and social amplification. These are just some of the mediums used to engage customers with this long-standing promotion.


:30 commercial

Vendor 's products were featured on air, in flyers, ad pods and on Save-On-Foods website and microsite

Frances from British Columbia won $100,000 on opening night when Brock Boeser of the Canucks scored four goals. The excitement spread with millions of impressions delivered via Broadcast, Newspaper and Social Media.

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