Million Dollar Score and Win is an integrated sports promotion designed to help your brand stand out from the crowd. Exclusive in-game content is complemented with broadcast media, generating far more excitement than a simple rink board. Program includes: in-game prize winner announcements after every goal, live in-game billboards, :30 and :15 TV spots, and the earned media generated via grand prize winners of both $100,000 AND $1,000,000.